Time after time, event planners discuss their experience using electronic, wireless bidding companies for silent auctions and ditching clipboards and bid sheets.
But how do you choose the right wireless bidding company for your event?
First, consider if the event will be held on numerous floors or areas of a venue. Venues such as museums, golf courses or zoos will limit your choices in technology. Most wireless bidding systems operate on their own private networks that have a very limited signal range to support hand-held bidding devices, especially if there are a number of signals at one venue interfering with wireless bidding devices. A company who uses Wi-Fi or 3G/4G Internet technology will maintain better coverage than companies who use private networks. For maximum coverage, wireless bidding companies that allow bidders to use their cell phones to place bids are most successful and run into fewer issues throughout an auction with multiple locations.
Attendance at the auction is another important element in choosing a wireless bidding company. A hand-held bidding device will need to be guaranteed to each guest at the event. Depending on auction size, it can be hard to accommodate large crowds and will result in a big investment in hand-held bidding devices.
“Qtego offers a system that allows guests to place bids directly from their personal cell phones,” said Dean McCurry a live auctioneer of McCurry Auction Services of Dallas Texas. “Not only does this save overall costs for the organization, but it allows the bidder to be ‘in-the-know’ about the items they’ve bid on and when they have been outbid.”
When choosing a wireless bidding company, keep in mind that day-of logistics and setup time need to be considered when planning an event. Companies that string wires, install antennas and set-up computer servers will need much more space and vendor coordination than a company that has readily available Wi-Fi or 3G/4G networks.
“Using Qtego resulted in less installation time and gave us more time to mingle with attendees of our auction,” said Jayson Parker President of Tatum’s Bags of Fun. “Otego’s logistics contributed to the overall success of the event. We were very pleased with how easy it was to use their system. Experiencing and using the capabilities of their technology gave us peace of mind.”
Advanced and ever-changing technology can pose disadvantages. Wireless bidding companies that use their own hand-held devices and wireless networks have a greater risk of outages. Using national telecommunications and Internet infrastructure will create the least amount of headaches because off-site data servers are engineered and maintained by reputable communication services.
A successful wireless bidding company should have more than one method of bidding. Choosing a company that offers alternative methods will ensure that attendees are able to easily place bids and organize bid information.
If the company or organization hosting the event prefers to engage guests before the event by opening bids early, keep in mind some companies do not offer this service due to limited range of operation capabilities. Also, if the company or organization would like to integrate sending messages or special announcements to the bidder, it needs to know some companies do not offer service. Sending messages to conclude the event and thank bidders is a bonus.
Finally, consider the different options a wireless bidding company has for staffing. Some companies offer self-staffing to the company or organization, which reduces personal costs. In general, the more people, technology and equipment needed for the auction, the more expensive the wireless bidding company’s service will be.