Indianapolis Indians and Toyota
June 28th, 2010
Posted by QtegoEvents Marketing
For a recent promotion, a Toyota Sienna minivan was filled with baseballs at the Victory field stadium. The Indian’s new left field video billboard displayed the new contest during the game that invited fans to guess the number of baseballs that were stuffed inside the van.
Qtego worked with one of their independent agents to develop a customized texting platform for the Indians, which allowed fans to guess the number of baseballs using interactive text messages. This provided a fun and entertaining way for the Indians to engage baseball fans in the game and activities surrounding it.
The Indians will also use Qtego’s texting platform to communicate with the fans who entered the contest with future offers and other promotions.
